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The challenge facing many B2B and technology organisations is – how can we communicate our in-depth knowledge and expertise effectively, build brand awareness and stand out from the competition?

The answer is via a series of thought leadership or blog articles. Many organisations have deep knowledge of and insights into the sectors they operate in. We can create a series of well-crafted and compelling articles that over time enable clients to communicate expertise and opinions in an effective way to drive new business opportunities.

Articles authored in the name of a company executive or spokesperson ensure a personalised approach and enhance their reputation and the perception of the company.

We provide clients with a complete end-to-end article writing service that incorporates:

  • Advising on the key article themes/messages

  • Initial research, including taking a brief (usually from a marketing/sales person)

  • Arranging and conducting interviews with subject matter experts

  • Drafting the article and sending it to the client for comments/approval

  • Making one round of amendments (if required)


We can also arrange appropriate logos/illustrations (photographs, graphics, etc.), designing a downloadable or print-ready PDF version and arranging placement of articles in the ‘blogosphere’.


Get in touch for more information and a quote.


© 2020 The Content Writers

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