WHITE PAPERS
White papers are a great way of communicating with clients and prospects. As a marketing vehicle they are perfect for explaining a complex topic, offering industry insights and encouraging innovative thinking.
We have extensive experience of writing white papers that craft expert opinion and expertise in a readable and informative way. We always write with the reader in mind, so we set the right tone and ensure that our client’s specific expertise is showcased to best advantage.
White papers can get bogged down in ‘technology speak’ and lose their direction and impact. We are adept at planning and writing white paper content so that it stays on track, engages readers and leaves them with the best impression of our clients.
Our end-to-end white paper writing service incorporates:
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Advising on the white paper process (including obtaining relevant input, approval, questions, etc.)
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Initial research, including taking a brief (usually from a marketing/sales person)
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Setting up and conducting internal/external expert interviews
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Drafting the white paper for comments/approval
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Making one round of amendments (if required)
Get in touch for more information and a quote.
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